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Snow Industry News
A curated selection of topics on marketing, pricing, retail and more!

Industry News

SIA’s Ambitious 2020 Goals

Nick Sargent, president of Snowsports Industries America (SIA) outlines the offerings that the “new-look” SIA has lined up for 2020.

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Japan Airlines Boarding Pass

I’m always a sucker for creative marketing campaigns, here’s one from Burton and Japan Airlines. Have a watch.

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Forces Shaping The Global Ski Industry

Video interview by Bloomberg of Alterra Mountain CEO Rusty Gregory On China Demand, Ski Resorts, Opportunities in Europe

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Here’s Why Skiing Got So Expensive and So Cheap at the Same Time

Another article today, this time the NY Mag, on price and skier numbers. EPIC vs IKON, and why the market is stagnating …

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Student Pass Pricing

Gregg Blanchard across at Slopefillers, ask an interesting question, why do we ask a portion of the market with the least money, to pay the same as those who do?

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The Battle for the Best Ski Pass

In offshore ski news it seems there are almost weekly articles comparing EPIC to IKON, and discussions on where they are good for the industry or not.

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Vail COO Issues Statement on Massive Lift Line

Photos of massive lift lines is an increasingly common phenomena, and it’s not pleasant when they go viral. Here’s how Vail responded to a recent event.

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Make Whistler Great Again

We’ve all seen the discussion, and criticism of IKON and EPIC passes, here’s a new level, a whole movement to “Make Whistler Great Again”.

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Crystal Closes its Doors to Walk-up Lift Tickets

It’s a problem all ski areas face, fresh snow, bluebird days, full car parks. Crystal responded by removing walk-up ticket sales, season pass holders or advance purchases only? The right move?

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